LOreal Paris Excellence Crème Hair Color - 9.1 Very Light Ash Blonde

Anti brassiness Purple Technology
New routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time.
GENTLE pH POST-COLOUR PURPLE SHAMPOO
Delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour.
ANTI-BRASSINESS PURPLE MASK
Week after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes

Anti brassiness Purple Technology
New routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time.
GENTLE pH POST-COLOUR PURPLE SHAMPOO
Delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour.
ANTI-BRASSINESS PURPLE MASK
Week after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes

1st Application (on dry and unwashed hair) Uncolored hair, or hair colored more than 3 months prior or with a radically different shade.
STEP 1:Keeping your gloves on, apply the product to the roots, in sections, by parting the hair and adjusting your pressure on the soft-touch part of the application bottle.
STEP 2:Spread the rest of the product through the lengths and ends.
STEP 3:Massage to ensure the product is thoroughly worked into the hair and evenly spread.
STEP 4:Leave on for 30 minutes.
The delicate smell makes the development time a pleasure.
Never keep any unused mixture and dispose of it immediately to avoid the bottle bursting and damage from the product overflowing

Following applications on ( dry and unwashed hair) Hair colored in a similar shade or touch-up.
STEP 1:Keeping your gloves on, apply the product to the roots, in sections, by parting the hair, until they are completely covered then massage.
STEP 2:Leave on for 20 minutes. The delicate smell makes the development time a pleasure
STEP 3:Spread the rest of the product through the lengths and ends.
STEP 4:Massage to ensure the product is thoroughly worked into the hair and evenly spread.
STEP 5:Leave on for 10 minutes.

Never keep any unused mixture and dispose of it immediately to avoid the bottle bursting and damage from the product overflowing.
Sensorial luxury to finish the application: Add a little lukewarm water on the scalp near the frontline and massage gently to detach color from the skin.
Rinse thoroughly until the water runs clear, Apply a generous amount of care Satin Conditioner (3) throughout the hair. Leave in for 5 minutes.
Rinse thoroughly with lukewarm water.
Dry and style your hair as usual.